Bangalore : ‘Kaccha Limbu’ concept from Srishti School of Art, Design and Technology in the city emerged the winner of the Nokia Bhasha Design Competition which was announced here today.
‘Pitara’ concept from Srishti School of Art, Design and Technology, also from the city, was awarded the runner-up. The third spot was shared by ‘Vijeta’ concept from IIT, Kanpur, and ‘Word of Snake’ concept from National Institute of Design.
Bhasha 2011, a unique national design competition held across India’s top design institutions, aimed to identify ideas and designs that will encourage the use of Indian languages on mobile phones and, as a result, possibly make users more literate in their native language through casual learning.
The winning concepts were chosen after being measured against pre set objectives of promoting frequent use of local language on mobile phones, rather than only for special occasions; driving literacy in the language of choice as the result of the use of the concept; simplicity of the design that does not require any assistance for usage, and finally keeping the users engaged and self-motivated to continue using the design.
The winning team was awarded Rs two lakh, runner up received Rs 1.5 lakh. Both the teams at the third spot received Rs one lakh each as prize money.
Additionally, two teams from Srishti School of Art, Design and Technology; Bangalore and IIT Kanpur were nominated for the ‘Developers Choice’ award, offering them the opportunity to connect with developers and collaborate with them to realise their ideas into actual.
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